linking etiquette

I blame the delay of my week two posting on the shock of returning back to uni. The three-month break was both too short and way, way too long!

So. I found this week’s readings to be really interesting – especially Darren Rowse’s “The Etiquette of Linking” and Jeff Jarvis’s “New rule: Cover what you do best. Link to the rest“. Both articles proposed ideas for establishing standardised rules for blogging as a means of legitimising it. Rowse suggests that all bloggers should, when quoting others, use conventions such as quotation marks, links, and introductions. He even recommends that people ask for permission when publishing a longer excerpt. I completely agree with his ideas. By adhering to the rules of the MSM (mainstream media) blogging can earn more respect from the media industry and readers.

Jeff Jarvis, on the other hand, criticises the MSM for attempting to report on EVERY story and believes that they should instead link to the stories that are better covered by others. He asserts that the MSM ought to focus on what they’re good at: watchdog journalism, made possible by the combination of trained journalists and vast resources. Although I agree with this, I find it difficult to imagine the MSM following Jarvis’s advice. Linking to other sites reporting on a particular story would reflect badly upon them. It might send the message to readers that their news coverage isn’t complete. Since “click traffic” (what is the correct term here?!) is the bread and butter of the MSM sites, the idea of sending readers away is ludicrous.

I found a funny youtube video called New Internet showing a newscast from years ago reporting on the internet as a newfangled idea. It’s pretty funny. I also liked checking out  a list compiled by Time/CNN of  (so far).

The blog that I’ve been following, Fitzroyalty, has been fun to read this week. The blogger, Brian Ward, posts a new blog once or twice a day. He writes about what’s going on in Fitzroy. This is pretty amazing, considering Fitzroy isn’t that big of a place. He normally writes about businesses, art, history, events and some random stuff. His site is non-commercial and there isn’t any advertising. I guess he must maintain his blog for the love of it. Pretty cool.


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One response to “linking etiquette

  1. I have to admit I got a little bit of a giggle that when you mentioned the etiquette of linking article you didn’t actually *link* to the article in question.
    If the material you’re talking about is online, definitely link to it. It’s polite to the author, a good way to network and a service to the reader. 🙂


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